Glossary: Processing Activities

Find a description of each suggested Processing Activity below to help you enrich your systems and complete your Record of Processing Activities (RoPA).

What are Processing Activities?

A processing activity is a business process your organization carries out that involves processing personal data in some way.

To learn more about our AI suggestions for processing activities, click here.

Each description is written in the first person perspective so that they can be easily copy pasted into your processing activities.

Note: The analytics processing activity includes systems that do not analyze specific business functions. For example, a subscription analytics system falls under revenue management whereas a system like Google Analytics could fall under any function such as marketing campaigns, lead management, and sales.

Processing Activity	Description	Function	Data subject
Account based marketing	Collecting specific attributes of users to create personalized marketing campaigns.	Marketing	Consumers
Accounting	Reporting and calculating our company’s income and expenses for tax accounting, income statements, etc.	Finance	Employees
Analytics	Analytics and reports used to improve our business functions.	Cross functional	Consumers
API management	Managing the API lifecycle from creation, testing, documentation, publishing, discovering and monetizing.	R&D	Employees
Application monitoring	Monitoring our application’s performance, availability, and end-user experience to ensure proper function.	IT	Consumers
Billing & payments	Requesting, issuing, paying, and/or receiving payments from customers in exchange for goods and services or vice versa.	Finance	Customers
Bug monitoring	Logging and monitoring bugs or errors in our software development projects to ensure proper functionality.	R&D	Employees
Business intelligence management	Analyzing data to deliver actionable information that drives profitable and informed business decisions.	Cross functional	Employees
Cloud monitoring	Evaluating, monitoring and managing cloud-based services, applications and infrastructure.	IT	Consumers
Collaboration	External communications with customers, clients, leads, etc. UCaaS platforms, customer communication platforms, message queue softwares, etc.	Cross functional	Consumers
Community management	Building an authentic community amongst our customers, employees, and partners through various types of interaction, such as webinar platforms and social network platforms.	Marketing	Consumers
Content marketing management	Overseeing and organizing content marketing efforts such as content creation (blogs, white papers, videos, and more), content marketing planning and other content that supports our inbound marketing strategy.	Marketing	Consumers
Contracts & agreements management	Managing legally-binding agreements from initiation through to execution.	Sales and Bizdev	Consumers
Corporate health & wellness	Processes which aim to support and improve the holistic wellbeing of our employees such as mental health solutions and wellness meditations.	HR	Employees
Customer intelligence	Collecting and analyzing our customer data to determine the most effective ways to interact with each customer.	Marketing	Customers
Customer management	Developing and managing relationships with potential and existing customers to ensure customer success.	Customer success	Customers
Customer support	A range of services used to assist our customers in resolving any issues with our product or service, including help desk software, live chat software, multilingual customer support software, etc.	Customer success	Customers
Data governance	Managing data quality, access, and security through policies and standards	Cross functional	Consumers, Employees
Data integration	Consolidating data from different sources into a unified view.	IT	Consumers
Data management	Ingesting, storing, organizing and maintaining our created & collected data.	IT	Consumers
Data monitoring	Reviewing and evaluating our data to ensure quality and utility.	IT	Consumers
Design & content creation	Creating visuals and content to communicate ideas for marketing, internal, sales, or any other business purpose.	Design	Employees
Ecommerce	Buying and selling of goods and services over an electronic network.	Sales and Bizdev	Customers
Email marketing	Sending commercial and promotional messages to our existing or potential using email with the goal of increasing brand awareness, driving engagement, nurturing leads, or making a sale.	Marketing	Customers
Event management	Managing, planning and/or overseeing logistics leading up to and/or during an event.	Marketing	Consumers
File management	Creating, generating, storing, and/or sending files. For example, document creation software, document scanning software, online fax software, etc.	Cross functional	Consumers
Finance management	Planning, directing, monitoring, organizing, and controlling our monetary resources.	Finance	Employees
Generative AI	Leveraging of internal and external connections to generate ideas, find solutions, and achieve common goals.	Cross functional	Employees
Healthcare services		Cross functional	Customers
Hiring & recruiting	Identifying, attracting, interviewing, selecting, hiring and/or onboarding employees.	HR	Applicants
HR operations	Includes employee relationship management, benefits management, job analysis and other administrative services.	HR	Employees
Identity management	Ensuring that our employees have appropriate access to technology & resources.	Security	Employees
Incident management	Managing all incidents, or unplanned service interruptions, to restore our service to its operational state while minimizing business impact.	Security	Employees
Internal Collaboration	Internal collaboration and communications processes to improve productivity.	HR, Cross functional	Employees
Internal communications	Communications within our organization including business instant messaging software, employee communications software, etc.	Cross functional	Employees
IT management	Monitoring and administering our information technology systems: hardware, software and networks.	IT	Employees
IT support	Technical support with various technological issues like computers, printers, networks, and devices.	IT	Employees
Knowledge management	Organizing, creating, using, and sharing collective knowledge within our organization	Customer success	Employees
Lead Management	Acquiring and managing leads (potential customers) until the point where they make a purchase.	Sales and Bizdev	Consumers
Legal operations		Legal and Compliance	Consumers
Logistics management	Managing the movement and storing of goods, services and/or information from a place of origin to its intended destination.	Sales and Bizdev	Customers
Machine learning & data Science		R&D	Consumers
Marketing insights & intelligence	Collecting data that provides us with an understanding of our consumers, customers, competitors, and the entire industry. Provides our marketing team with valuable information on the wants and needs of our product or service’s target demographic.	Marketing	Customers
Marketing operations	The end-to-end management and optimization of our marketing processes.	Marketing	Customers
Network security	Protecting computer networks and data from unauthorized access and cyber threats.	Security	Consumers
Online marketing	Marketing campaigns and digital advertising which use the Internet to promote our products and services.	Marketing	Customers
Password management	Storing and managing employee passwords in a centralized location.	Security	Employees
Payroll	Paying our company's employees.	HR	Employees
Physical security	Protecting people, property, and physical assets from actions and events that could cause damage or loss.	Security	Employees
Privacy & compliance	Ensuring adherence to data privacy regulations and managing compliance audits.	Legal and Compliance	Consumers, Employees
Procurement management	Overseeing of the processes involved in acquiring products, materials, goods and services, namely sourcing, obtaining and paying.	Sales and Bizdev	Consumers
Product & marketing analytics	Using data to evaluate the effectiveness and success of marketing and product activities and/or services.	Marketing	Consumers
Project & task management	The process of planning & managing tasks, projects, and/or workflows. Project & task management can help either an individual to achieve goals, or groups of individuals to collaborate for the accomplishment of a collective goal.	Sales and Bizdev	Employees
Revenue management	Optimizing inventories and maximizing our profits by predicting demand and adjusting pricing.	Sales and Bizdev	Employees
Risk management	Identifying, assessing and controlling threats to our organization.	Security	Employees
Sales operations		Sales and Bizdev	Consumers
Scheduling	Scheduling internal & external appointments, meetings, etc.	Cross functional	Consumers, Employees
Security	Protecting the integrity, confidentiality and accessibility of our computer networks and data using software and hardware technologies.	Security	Consumers
SEO	Improving the quality and quantity of website traffic to our website from search engines.	Marketing	Consumers
Smart link management	Redirecting our customers to the correct URLs for marketing purposes.	Marketing	Consumers
Social media activity (marketing)	Marketing via social media platforms and websites to promote our product or service.	Marketing	Customers
Software development	Computer science activities dedicated to the process of creating, designing, deploying and supporting software including PaaS software, application development software, DevOps software, etc.	R&D	Employees
Ticket management	Managing our customer inquiries by registering, organizing, prioritizing, and resolving support tickets.	Customer success	Customers
Training & eLearning	Learning and development processes for our employees, typically being the acquisition of specific skills, abilities, and knowledge to improve performance.	HR	Employees
Travel management	Managing our business travel such as flight or hotel booking, car rental software, etc.	Sales and Bizdev	Consumers
User feedback	Collecting qualitative insights and quantitative data from our users, namely their likes, dislikes, impressions, and desires about a product or service.	Customer success	Customers
Vertical		Cross functional	Consumers
Website management	Ensuring that our website is professional, up-to-date, and functioning as intended including domain management & registration, landing page builders, website builder software, etc.	Marketing	Employees

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